Marketing Specialist

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Location: Barrington, IL
Status: Full Time
Travel: Minimal

SUMMARY

Responsible for developing, designing and maintaining concepts to support marketing campaigns. Support the pipeline of advertising by using graphic art knowledge to partner images with current product.

 

ESSENTIAL DUTIES & RESPONSIBILITIES

The essential duties and responsibilities may include the following. Other duties may be assigned.

  • Supervises, trains and develops all marketing staff.
  • Strategize with leadership regarding big picture marketing goals.
  • Oversees all marketing functions: marketing content, website updates, etc.
  • Plan promotion activities including print, online, electronic media and direct mail.
  • Create and review content for website.
  • Provide insights to optimize current strategies and accelerate growth.
  • Perform other marketing duties/tasks on an as needed basis.

 

EDUCATION & EXPERIENCE

Required:

  • Bachelor’s Degree in Marketing or Business Administration or in a related or equivalent field.
  • Three-plus years of marketing experience, preferably in business-to-business (B2B).
  • Three-plus years of demonstrated leadership experience.
  • Experienced with launching new products.
  • Proficient with Mac OS.
  • Knowledgeable of MS Office.
  • Advanced in Mac based graphic solutions and software.

Preferred:

  • Strong quantitative skills for effective problem solving.
  • Innovative, resourceful and efficient.
  • Experienced with tools, platforms and technologies to analyze market channels.
  • Generates creative solutions.
  • Evidence good judgment, initiative and a proactive nature.
  • Customer service oriented.
  • Strategy building abilities.